Publications from the road, skies and trails.
The art and science of repurposing spaces for creative output. From ten years extensive experience at running international projects for multinational corporate, non-profit and socially driven organisations.
Designed for iPad / DRM free
A lot of consumer research methods will show you what people are doing and provide some understanding of how. Well-run field research will reveal why people behave as they do and provide the stimulus, prioritised understanding and direction to design engaging experiences, compelling products and services.
In a world that is awash with data the trick is to understand the smart questions to ask to of whom, of what and when.
Table of contents here.
Pre pre-order here.